How Much Money Do I Need to Start in E-commerce?

The Danger of Starting With Debt 💀

Imagine launching a store with 200,000 Da in borrowed money. You invest in ads, inventory, a fancy website—but after a few months, sales aren’t covering costs.

Maybe you picked a product that seemed like a winner but turned out to be a nightmare to sell. Maybe your ads aren’t converting, or you run into ruthless competition.

Or maybe, you just don’t know what you don’t know.

And that’s the real problem. As a starter in e-commerce…

You are not only going to face one or two of the mentioned struggles, but You are guaranteed to face them all. ⚠️

There’s a 100% chance that you will face unexpected challenges because you haven’t gone through the full workflow before. You don’t have the necessary experience to navigate obstacles, troubleshoot issues, or optimize what’s not working.

Now imagine facing all of that… with borrowed money. 🤦‍♂️

Suddenly, what seemed like an “investment” turned out to be just fulfilling your need to say, “At least I tried.”, just so you don’t blame yourself for not trying, but deep down you know,

You could have done better if you knew better

And that’s one crazy part about debt, you’re not just left with emotional regrets—you’re also burdened with actual financial consequences.

You’re left paying for mistakes that can’t be undone.

That’s why I never recommend going into debt for e-commerce—because it doesn’t suit everyone. Some people can afford financial risks, but for most, it’s a one-way ticket to stress and regret.

And it doesn’t end here…

The Hard Truth About Starting With Money 💸

Even if the money you start with is yours to gamble with, it’s still a bad move to burn through it without expertise.

E-commerce isn’t a lottery where throwing money at it makes it work. It’s a skill-based game, and without the right skills, that money disappears fast.

Most beginners don’t just struggle; They Fail.

A study by Failory, a platform specializing in startup failures, ****found that 80% of e-commerce startups shut down before making a single sustainable profit.

80% is crazy. 🔥

Because, that’s not just a number—it’s a reflection of thousands of people who thought money alone could buy success.

• They poured cash into ads that never converted.
• They stocked up on inventory for products no one wanted.
• They built fancy websites that never saw real traffic.
• They miscalculated profits, only to realize they were bleeding money.

The pattern is the same, over and over. A hopeful start, a brutal reality check, and a hard lesson learned at the cost of lost money.

Instead of being the next statistic, the smarter move is to invest in yourself first. Learn the key skills that will help you thrive in any business. That way, when you do launch, you’re not just hoping for success—you’re prepared for it. 💡

So, Instead of asking, “How much money do I need to start?”

The better question is: How can I gain the skills and experience to make sure my first real e-commerce launch is profitable?

The Smarter Path to E-commerce Success 🚀

The best way to enter the e-commerce world is not by throwing money at it. It’s by first learning a high-value skill within the e-commerce space and offering it as a service.

This allows you to make money, gain real experience, and understand the business before risking your own capital.

Because, If you can help other e-commerce businesses grow, you’ll be in the perfect position to start your own when the time is right.

Instead of learning through expensive mistakes, you get paid to learn.

Here’s the step-by-step approach:

1. Learn a high-income skill in e-commerce (more on that below 👇).
2. Start offering this skill as a service to e-com brands, agencies, or store owners.
3. Build a steady income and experience while working with real businesses.
4. Use your earnings to launch your own store, now with the skills and knowledge to actually make it work.

This method removes unnecessary risk and sets you up for long-term success. But what skills should you learn? Let’s break it down.

High-Value Skills That Will Get You Paid 💰

1️⃣ Media Buying (Facebook, Instagram & TikTok Ads)

Every e-commerce business needs traffic, and paid ads are the fastest way to get it. If you can master media buying, you’ll always have clients looking for your services.

✅ How to get clients: Go to the Facebook Ad Library or a spy tool and look for e-com brands running bad ads. Reach out with an irresistible offer—something like “I’ll audit your campaign and show you exactly why you’re losing money for free.” Your first goal is to learn, not just to get paid. Provide value first, and the money will follow.

🔗 We’ve created an entire Facebook Ads course that doesn’t just teach one strategy—it trains you to think like a true media buyer who adapts and wins in any market.

2️⃣ Ad Creative Design & Video Editing 🎥

Great ads need great creatives. If you can edit engaging video ads or design scroll-stopping images, brands will pay for your services.

✅ How to get clients: Start by creating free sample creatives for influencers or brands. Build a strong portfolio, showcase your work, and then start charging. The best part? This skill is in huge demand and pays well.

🔗 If you want to sharpen your skills, our Graphic Design & Video Editing courses will get you there fast.

3️⃣ Digital marketing & Content Creation

Building a loyal audience is key to long-term e-com success. Brands need people who can engage with their customers, respond to comments, and create engaging social media content. If you’re good at this, you can turn it into a service.

✅ How to get clients: Reach out to small brands with weak engagement and offer to manage their community for a trial period. If they see the results, they’ll gladly pay you.

🔗 Want to see how top e-commerce brands structure their content? Check out Ramzi’s e-com YouTube series, where he shares deep insights into scriptwriting and content strategy.

4️⃣ Scriptwriting ✍️

With short-form content dominating platforms like TikTok and Instagram Reels, e-com brands need strong scripts that sell. If you can craft engaging, persuasive scripts, you’ll always have work.

✅ How to get clients: Write sample scripts for e-com influencers, send them as free value, and get your foot in the door.

5️⃣ Product Research 🔍

Successful e-commerce starts with selling the right product. If you can research and find winning products, you’ll have a skill brands are willing to pay for.

🔗 Learn more from Ramzi’s YouTube playlist on e-commerce—he’s shared years of experience on this topic.

6️⃣ Web Design (Especially on WordPress)

E-commerce stores need clean, high-converting websites. Shopify is popular, but WordPress offers much more flexibility and higher earning potential if you learn it properly.

✅ Why WordPress? It’s cheaper for businesses long-term, offers better customization, and once you master it, you can build e-commerce websites faster and with higher profit margins.

🔗 If you’re serious about this, our WordPress course will help you master it the right way,

Don’t Start With Money—Start With Skills 💡

Most people who start e-commerce with money but no experience fail fast. But those who enter with knowledge and expertise win consistently.

Instead of taking a risk with your own capital, invest time into learning a skill, serving real businesses, and making money first. Then, when you start your own store, you’ll have both the funds and the knowledge to succeed.

That’s how you truly make e-commerce work. 🔥