If your ad campaigns aren’t structured right, you’re burning money. Here’s how to run profitable ads with a 3-campaign system 👇

1️⃣ Campaign 1: Website Conversion (Sales & Leads Focused)

✅ Goal: Drive conversions (purchases, sign-ups, etc.).

✅ Objective: Website Conversions (Optimize for purchases or leads).

🔹 Ad Set 1: Broad Targeting (No restrictions, let Meta optimize).

🔹 Ad Set 2: Demographic Targeting (Age, gender, location).

🔹 Ad Set 3: Interest-Based Targeting (Test specific niches & behaviors).

💡 Why?

• Broad targeting lets Meta’s AI find buyers.
• Demographic helps check if certain groups convert better.
• Interest-based filters out specific segments to compare results.

2️⃣ Campaign 2: Messages (DMs for High-Ticket & Warm Leads)

✅ Goal: Get people to DM you directly.

✅ Objective: Messages (Click to Messenger or Instagram DM).

🔹 Ad Set 1: Broad Targeting (Let Meta find leads).

🔹 Ad Set 2: Demographic Targeting (Age, location-based).

🔹 Ad Set 3: Interest-Based Targeting (Niche audience filters).

💡 Why?

• This works great for high-ticket services or products that need personalized sales.
• DM leads convert higher than regular website traffic, depending on your product’s complexity.

3️⃣ Campaign 3: Comment-to-DM Automation (Engagement & Free Leads)

✅ Goal: Free lead generation + cheaper ad costs.

✅ Objective: Post Engagement (Comment-triggered DMs).

🔹 Ad Set 1: Broad Targeting (Maximize reach & engagement).

🔹 Ad Set 2: Demographic Targeting (Refined audience test).

🔹 Ad Set 3: Interest-Based Targeting (Target people engaging with similar topics).

📌 Example CTA:

📝 “Comment ‘Ads’ below, and I’ll send you a free guide on running profitable ads!”

👀 How It Works:

1️⃣ User comments “Ads” on the post.

2️⃣ Chatbot auto-replies & sends a DM with the guide.

3️⃣ You capture warm leads without paying extra for lead forms.

💡 Why?

• More organic engagement = lower ad costs.
• Builds a lead list without extra spend.
• Instant value = higher trust & conversions.

4️⃣ Creative Testing: The Real Game Changer 🎨

If your creative sucks, targeting won’t save you.

✅ Test 5 Hooks, 5 Core Messages, 3 CTAs → 75 creative variations.

🪝 Hooks (First 3 Seconds Matter!)

1. Pain Point Hook – “Struggling to get sales despite running ads?”
2. Curiosity Hook – “99% of advertisers are wasting their budget—are you one of them?”
3. Shock Hook: “99% of businesses do this WRONG!”
4. Contrarian Hook – “Targeting doesn’t matter as much as you think—here’s why!”
5. Social Proof Hook – “Over 100 businesses scaled using this exact ad structure!”

🎯 Core Messaging (What You Actually Say in the Ad)

• Presentation Core: Provides a detailed presentation of the product’s key features and benefits: “Here’s how each feature makes your life easier.”.
• Authority Core: Establishes credibility by demonstrating authority or expertise: “I’ve run $1M+ worth of ad campaigns—let me tell you what works best.”
• Storytelling Core: Engages with a relatable story that connects back to the product: “Years ago, I was in your shoes. Here’s how [Product] helped me turn things around…”
• **Demonstration Core:**A visual demonstration of how the product works in real time: “Watch how it takes just 3 minutes to set this up.”
• Testimonial Core: Showcases actual customer reviews or testimonials for social proof: “Here’s what real customers had to say about their experience.”

🔥 CTAs (Call-to-Action)

• Comment CTA
• DM CTA
• Shop Now CTA

💡 Rule: Keep videos under 1 minute—longer ads = higher costs.

5️⃣ Scaling & Optimization 🚀

After launch:

✅ Increase budgets on winning ad sets.

✅ Pause underperforming ads.

✅ Keep testing hooks, messaging, and CTAs.

🔥 This setup is now clean, optimized, and ready to print cash. 🚀